SHAPE-IN-SHOP RETAil fixture
Superfeet provides a variety of orthotics across varies industries, but many consumers do not know the full story behind each one.
This project was about creating a retail fixture that not only shows off products but also educates consumers about the value and process of 3D printed orthotics. The display mixes product presentation with interactive storytelling, helping people see how the products are made and why the process is innovative. It’s designed to spark curiosity, build trust, and make the shopping experience more engaging by turning a simple product display into a memorable interaction with the brand.
EDUCATE WITH ENGAGEMENT
What I enjoy most about this product fixture brief was the core purpose of brand education and interaction. Throughout the design process, we wanted educate people of our product stories and feel engaged in the process. From youth to adulthood, people like to touch and explore. My inspiration was drawn from way-finding, museum exhibit displays, and product deconstruction.
Adaptable design for every scenario
The Shape-in-Shop retail fixture brings Superfeets’ insole story to life with a clean, display of packaged products, interactive displays, and an education panel that highlights the innovation behind the ME3D printed insoles. Flexible by design, it can be configured in endless layouts to fit any retail environment.