MODULAR PRODUCT DISPLAY
The Modular Product Display was thoughtfully developed as a strategic improvement and replacement for two existing product displays. Since the launch of the original fixtures, valuable feedback and key insights have been gathered from the field; including observations from retail staff, customer behavior, and performance across various store environments. These learnings highlighted specific areas for enhancement and refinement. The result is a more adaptable, efficient, and brand-aligned fixture that better supports product presentation and retail environments.
Requirements
Hold Families of 3 - Ability to hold product families of 3 per row
Brand Story Real Estate - Interchangable for Marketing campaigns
Two Sided Product Display - Ability to display product only on 2 sides
Size - Approx. 24” × 75” × 18”
Off-Shelf Hooks - No custom hangers or specialized components
Ease of Use - Easy assembly, replaceable parts, and compact shipping and packaging
Considerations
Removable components - Interchangable elements for Product (brochures, header cards, ex.)
Deconstruct-able - Easy to assemble at retail stores and trade shows
Storage - Ability to store trimming scissors, extra hooks, pamphlets, etc.
Modular Floor Display
Compact Floor Display
What I enjoy most about this product fixture brief was the core purpose of brand education and interaction. Throughout the design process, we wanted people to feel engaged into discovering our product stories. From youth to adulthood, people like to touch and explore. My inspiration is drawn from way-finding, museum exhibit displays, and product deconstruction.
The Modular product Display was designed to be exactly that:
Modular.
Part of the modularity of this display is the ability to transport easily to tradeshows, retail spaces, and everywhere in between. We made sure to have sturdy crossbars that can be adjusted to hold a variety of box sizes and layouts. Having a compartment in the base allows for storage of extra hooks, trimming scissors, or brand materials. The entire unit can be unpacked and constructed in about 10 minutes or less.
ACCOMMODATES UP TO 96 BOXES.
The Modular Product Display is designed to support a wide range of product SKU configurations, allowing for flexibility based on the specific needs of each retail environment. To accommodate larger packaging—such as wide or larger-sized insoles—the display includes a strategically designed bottom row with additional clearance. Bracket slots are carefully positioned to enable this extra space without compromising the display’s overall structure. Whether stocked with 72 or 96 boxes, the system is engineered to always present a full and visually balanced appearance.
DESIGNED FOR STRENGTH AND STABILITY
One of the most significant design challenges in developing this fixture was engineering a support bracket that was strong, stable, and easy to adjust. Achieving this required extensive design iteration and numerous prototypes. We explored a range of attachment mechanisms that would maintain visual simplicity while delivering robust performance. After considerable testing and refinement, we arrived at a custom heavy-duty bracket design that features precisely placed notches. This final solution not only supports modularity and easy configuration in the field, but also delivers the mechanical integrity needed to serve as a reliable load-bearing component. The result is a clean, efficient, and highly functional design for the overall fixture system.
